Join a global network of SOUL Worldwide

Once you are a BUSINESS with SOUL you will instantly be a part of the SOUL Global Network. Your business will be listed on our SOUL Worldwide Directory so that people around the world can find you.

Attract new clients

SOUL has its own database of people around the globe who have completed their SOUL profile. SOUL keeps in touch regularly with its clients. So this means that once a client has a SOUL profile, they will be more likely to select another member of the SOUL network to visit as they know that a Business with SOUL has taken the desire and commitment to understand and listen to them to a new level! You can link SOUL to your own website, and anyone who visits won't be able to resist the temptation to find their SOUL - building your database of potential clients.

Create loyalty in your existing clients

When a person feels understood they will feel more comfortable and trusting in you and your business - encouraging loyalty to you and your business. SOUL will assist you and your team to enhance your clients experience both in person and in any other form of contact you have with them. Your clients will continue to return, and speak to others about their positive experience with your business - and we all know that word of mouth can be the best form of advertising! Once you know your clients SOUL style you will be amazed at the communications power you will have.

Increase retail revenue

Studies have proven that people buy when they feel understood. SOUL will teach you the type of language to use with your client - the words they respond to, and the ones to stay away from! Once you know your client's SOUL personality you will understand their buying triggers - that is, how to communicate with them to increase your opportunity of selling them products or services. If it's an increase in retail revenue you are chasing, then this is just another benefit SOUL can add to your business!

Effectively market to your database

Marketing is about relationships. Once your clients have completed their SOUL profile, it doesn't just end with a visit to your business! It's imperative you continue to communicate with your clients and with SOUL you can speak to your database far more accurately knowing their personality type. As a Business with SOUL you will have access to various powerful reports, enabling you to more accurately target your marketing and communications which in turn increases the effectiveness of your marketing dollar.

Understand your clients and how they think

Everyone's personality is different. People think, feel and react in many varied ways. Imagine if you could have access to the way each and every one of your clients thinks. Well, now you can with SOUL. It's a wealth of powerful knowledge at your fingertips! You will know your customers from the INSIDE - enabling you to communicate more effectively on all levels - face to face, and via any other form of marketing or communication. SOUL will guide your business to new heights and increase customer satisfaction.

Segment your market with powerful reports

SOUL reports are easy to read, reliable and contain valuable information that will assist you in improving marketing and communications effectiveness. You can access personality reports on individual clients, as well as your entire market. SOUL will break down your entire client database into reports which contain information vital to your business success, including:

• Your client's individual personality style
• How to communicate in person or over the phone with each individual client
• How to communicate in writing with each individual client
• Client buying triggers
• Marketing effectively to your database
• Personality breakdown of your database

Benefit from cutting edge online solutions

SOUL is an online solution - not a software programme. Which means you simply need access to the internet to access SOUL Worldwide. In fact, your clients don't even have to be in your premises to complete your questionnaire - simply email them a link to follow and they can complete it at their leisure and in their own time. Their SOUL profile will be emailed directly to you. Link SOUL to your website so that anyone who visits can instantly complete their profile

Generate excitement & interest from your clients

Your clients will be excited that you are interested in them as an individual client and will respond more positively to you and the products or services your business offers. More than likely your clients have never before completed questions like those in SOUL and accordingly will be intrigued to know more about their SOUL personality. You can provide your clients with their SOUL profile, with your corporate branding, or, if your clients have completed their profile via your unique link, they will already have it.